New Mexico 12 Volt

NM 12 Volt is an automotive electronics and installation brand identity built around speed, power, sound, and New Mexico pride. The visual system combines a custom “12V” mark with graphic elements inspired by voltage, movement, car audio culture, and the New Mexico Zia symbol. The goal was to create a logo that could work across multiple styles: clean and professional for business cards, bold and energetic for promotional graphics, and expressive enough to feel connected to custom automotive culture. Project Type: Logo Design & Brand Identity Industry: Automotive Electronics / 12-Volt Installation Deliverables: Logo system, color variations, business card design, graffiti-style promotional mark, and brand presentation graphics

Creative Direction

The brand needed to feel modern, fast, and technical while still having a local identity. Since the name includes “NM,” the design direction pulled from New Mexico’s visual language, especially the Zia-inspired sun shape. That symbol became a major part of the logo system, helping the brand feel regional without becoming too literal.

The overall tone was:

Bold · Electric · Automotive · Street-inspired · Modern · Local

The design also needed to work in both professional and high-energy settings. That led to two connected visual directions: a clean tech-style logo and a louder graffiti-inspired version.

Color Palette

The brand uses multiple color directions depending on the application.

Core Professional Palette

ColorUseApprox. Hex

Electric CyanPrimary logo color#00D8E8

Deep CharcoalBackground / contrast#121A22

Silver WhiteLogo and text option#E8E8E8

Signal RedLightning accent#D80024

Matte BlackBusiness card base#050505

↑Back to Top